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CPA: What is Cost Per Acquisition

What is CPA:

CPA stands for Cost Per Acquisition. One acquisition is registered when a particular action is taken by the consumer on the advertiser's site. The payable action is determined by the advertiser and the pay-out rate is determined by the requirements of the payable action. Examples of payable actions include signing up for a newsletter, playing a game, downloading an applet, or applying for a credit card.

Pay rates range from a few cents to over $15.00 per acquisition.

1 comment:

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