Search Engine Marketing: What is SEM

What is SEM: Search Engine Marketing

: SEM can be defined as marketing one's product(s) or services online into search engines. It is basically paid online marketing. Search engine marketing has been an emerging mode of earning revenue in past few years and even it seems to be the future of online business to strengthen my point i would like to tell that spending on search engine marketing in Europe has risen from zero, four years ago, to over €1 billion today. Isn't this fact amazing?, It Is.

SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure of your website. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your website.

Researches shows that almost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.