CPL: What is Cost Per Lead

What is CPL:

CPL stands for Cost Per Lead. Most companies that offer CPL programs are looking for users to sign up to receive "special offers" and other emails. For each user that registers by entering their email address you are given a particular dollar amount. Most of the time the pay-out rate is determined by the opt-in and demographic collection requirements of the offer. I have seen pay rates start at about 0.20 cents per lead and go as high as $10 or more per lead, depending on the business.

Undergoing MyBlogLog Verification

CPA: What is Cost Per Acquisition

What is CPA:

CPA stands for Cost Per Acquisition. One acquisition is registered when a particular action is taken by the consumer on the advertiser's site. The payable action is determined by the advertiser and the pay-out rate is determined by the requirements of the payable action. Examples of payable actions include signing up for a newsletter, playing a game, downloading an applet, or applying for a credit card.

Pay rates range from a few cents to over $15.00 per acquisition.

SEM Term CPM: What is CPM

What is CPM:

CPM stands for Cost Per Mill-ion or Thousand (M stands for the Roman Numeral " M " for thousand). The publisher pay rate is based on units of 1,000 banner impressions. The standard CPM pay rate is a 45% revenue share per 1,000 impressions.

CPM is used by Internet marketers to price ad banners, these ad banners may be a text based advertisement or graphical based ad (such as banners, Panels, leader boards, skyscraper, or others visit to see Google ad Banner Examples. Sites that sell advertising will guarantee an advertiser a certain number of impressions (number of times an ad banner is downloaded and presumably seen by visitors), then set a rate based on that guarantee times the CPM rate. A Web site that has a CPM rate of $25 and guarantees advertisers 600,000 impressions will charge $15,000 ($25 x 600) for those advertisers' ad banner.

CPC: What is Cost Per Click

What is CPC:

CPC stands for Cost Per Click. As the term describes, publishers are paid for every unique click that delivers a consumer to the advertiser's site. Regardless of what that consumer does on the advertiser's site, the click is still paid. This is the program that companies like Google Adsense and Adbrite are known for.

The standard CPC pay rate begins at a few pennies and generally speaking, can reach several dollars. From my own experience, I would say that the pay rate is usually about 0.15 cents per click.

So before you choose a program to monetize your site be sure to compare a few different ones. Look and see what each company offer as their CPM rate and so on. Also check out each businesses cash out trigger amount. Some of the companies I have found offer super, super low CPC's but demand ridiculously high cash out minimums.

Search Engine Marketing: What is SEM

What is SEM: Search Engine Marketing

: SEM can be defined as marketing one's product(s) or services online into search engines. It is basically paid online marketing. Search engine marketing has been an emerging mode of earning revenue in past few years and even it seems to be the future of online business to strengthen my point i would like to tell that spending on search engine marketing in Europe has risen from zero, four years ago, to over €1 billion today. Isn't this fact amazing?, It Is.

SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines to achieve maximum exposure of your website. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your website.

Researches shows that almost 90% of all online purchases originate from search engine listings while 60% of searches begin with the purpose of an online purchase in mind. By typing a search query, the consumer is telling you exactly what he or she is looking to buy. This makes conversion rates extremely high. And there are millions of searches every single day.

PPC Campaign Cycle

PPC Campaign Cycle:

Following are the graphical representations that explain the PPC cycle on how ppc should be run and optimized to gain profit.

Pay Per Click Campaign Management

What is Pay Per Click:

PPC stands for pay per click. The terms itself defines ppc, that you have to pay for every click. Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. These ads are generally prepared and selected by the companies participating in the PPC program.

There are several companies who provide this type of advertising facility like Google with Google Adwords, Overture Search Marketing that now has been acquired by Yahoo and has been termed as Yahoo Search Marketing are the big players in this field. While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007.

Contact Us for managing your pay per click campaign management. We ensure you for the better profits with less invests. We manage PPC campaign for better ROI (Return on Investment), to grow your business with the help of online marketing.