What is Pay Per Click:
PPC stands for pay per click. The terms itself defines ppc, that you have to pay for every click. Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. These ads are generally prepared and selected by the companies participating in the PPC program.There are several companies who provide this type of advertising facility like Google with Google Adwords, Overture Search Marketing that now has been acquired by Yahoo and has been termed as Yahoo Search Marketing are the big players in this field. While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007.
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5 comments:
This is really a good article on ppc management. People who want to earn money through their online business, must go for PPC management services, because pay per click campaigns should be managed by any adwords professional for higher lead generation at low cpl.
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I think PPC has become quite an influential advertising model used on various search engines. As it gives you quick targeted traffic it is becoming a favorite method for all big and small organizations that are online. But PPC Management should be done only by experts.
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